ELEMENTS THAT TELL A STORY.

 

Your brand tells people what your business is, what it stands for, and what they can expect from choosing your business.  It is the foundation that all other marketing initiatives are built on.  Consistent branding and intelligent design will create a cohesive message across all types of print marketing collateral and give your organization a lasting impression.

 

Branding consists of several elements, the first being your logo. The logo is at the center of all your marketing collateral.  It must be able to stand alone and with other elements effectively.  It alone delivers the first impression of your organization; it adds immediate credibility to your services and products and helps customers remember you. It carries a lot of responsibilities and should be created with much thought and consideration.

 

Other elements of branding include what fonts are used throughout all materials, the colors that are consistently used,  is a pattern that appears, photography choices, art direction, headlines, content, and more. All of these elements come together to speak for your business.

​​