JEWELERS MUTUAL.

ILLUSTRATION - ICON CREATION -WEB DESIGN- PRINT/WEB CAMPAIGNS

 

 

 ROLE: Design Lead + Art Direction

AGENCY: Arketype Inc.

ECD: Jim Rivett

WRITER: Ross Mollet

 

OVERVIEW.

As one of the largest jewelry insurance companies in the country, Jewelers Mutual focuses on the thousands of business owners' who require support, education, and business security. We conceptualized, researched, wrote, redesigned, and developed a B to B web and print campaign that included digital assets Jewelers Mutual can use to educate the clients of their offerings.

AD CAMPAIGN.

The first step was to establish a unique “look and feel” for the campaign. We wanted something that would provide unity and visual interest. The imagery and was to represent strength and security.  The gem texture paired with word clouds to help relay the message in a modern tone.  We also created a set of icons that would be used across every asset in the campaign.

WEBSITE REFRESH.

The website was redesigned to mirror the current ad campaign and offered direct access for business members and sales agents.