ILLUSTRATION - ICON CREATION -WEB DESIGN- PRINT/WEB CAMPAIGNS
ROLE: Design Lead + Art Direction
AGENCY: Arketype Inc.
ECD: Jim Rivett
WRITER: Ross Mollet
As one of the largest jewelry insurance companies in the country, Jewelers Mutual focuses on the thousands of business owners' who require support, education, and business security. We conceptualized, researched, wrote, redesigned, and developed a B to B web and print campaign that included digital assets Jewelers Mutual can use to educate the clients of their offerings.
The first step was to establish a unique “look and feel” for the campaign. We wanted something that would provide unity and visual interest. The imagery and was to represent strength and security. The gem texture paired with word clouds to help relay the message in a modern tone. We also created a set of icons that would be used across every asset in the campaign.
The website was redesigned to mirror the current ad campaign and offered direct access for business members and sales agents.