PRINT COLLATERAL - WEBSITE - PHOTOGRAPHY- VIDEO - SOCIAL MEDIA
ROLE: Design Lead + Photography + Art Direction
AGENCY: Engler Design Studio
Churches and their websites must serve many audiences and multiple purposes. After years of feeling “stuck” in their old outdated website, I was approached by Prescott Unitec Church of Christ to create a more flexible solution that would allow them to bring their mission to life online. The new site was designed to appeal to a target audience of internal and external adult visitors of diverse cultures ranging from 18 to 65 years of age. Prescott United Church of Christ is very involved in the community and has many ways for members and guests to get involved through diverse ministries, events, and serving opportunities. We organized their ministries and numerous volunteer positions so that users could quickly find what they are looking for.
Responsive Design & Development
Because the majority of traffic will come from users on mobile devices, we designed and optimized the website for the mobile experience. Pages resize seamlessly whether the user is on a desktop computer, tablet, or phone.
The design was kept clean and modern. Small snippets of copy and clear buttons make the message and call to action compelling. After the first month, there was a significant increase in traffic and a dramatic number of the members signing up for monthly newsletters and for online giving.
Online Services / Video ProduCtion.
After COVID-19 paralyzed the nation and ceased all social gatherings, a need for weekly video services posted online was needed for members to watch from the safety of their homes. Each week videos are recorded, edited, and uploaded online to keep members engaged and part of the church community.
Social MEDIA POST.
To keep the public informed of current events and to create a buzz about what is going on in the church. Social media posts varying from inspirational quotes, events, or sermon series are posted on various social media platforms. They provide the inspiration and Biblical application, I provide the design and layout.
Weekly printing needs are a must for a church. Each week I help design and print the weekly bulletins, monthly newsletters, brochures, ministry booklets, special event invites, and all other needed identity and marketing collateral.