PRESCOTT CHAMBER OF COMMERCE .
CUSTOM LOGO - BRAND IDENTITY - PRINT COLLATERAL - ENVIRONMENTAL GRAPHICS
ROLE: Design Lead + Photography + Art Direction
AGENCY: Engler Design Studio
OVERVIEW.
Prescott is a place of many connections. It is the physical connecting point of where the St. Croix and Mississippi rivers meet. It's a connecting point from Wisconsin to the Greater Twin Cities area. Prescott also is a place for people to connect, via parks, restaurants, and other venues and events within the city. This idea of "connecting" is what sparked the ides for the logo imagery. The Prescott Chamber of Commerce wanted to leverage the power of events to engage and grow businesses within the local communities. I created a new logo to represent the brand that spoke to the legacy and quality of services that the Chamber offers its members. Through the design process, I also helped the team clarify their messaging and focus on the product features and benefits that make the Prescott Chamber of Commerce the best choice for local business members with the tagline "Supports, Promotes, Connects."
LOGO.
Taking the idea of "connecting" I wanted to represent the two rivers and feature the iconic bell tower and chamber building into the logo. The two swooshes on the bottom represent the two rivers that connect at Prescott. On top, the custom illustrations are of the historic chamber building and bell tower with the connecting rivers in the background. These illustrations were created in a variety of forms and other illustrations are of other iconic locations of the city. I also offered various layouts and icons to be utilized across their branding collateral and on social media.
